Into the Wild is this year's fashion show put on by the Fashion Merchandising and Design Society at Virginia Tech. I've interviewed the show's coordinators, Lauren Steele and Amanda Gordon, to give you all a better insight into the making of Into the Wild and its inspiration.
INTO THE WILD
"Into the Wild" wasn't chosen over night. Amanda Gordon, explains that it actually took several weeks to pick a theme. As most fashion shows don't have themes, this is somewhat unique to Virginia Tech. Last year was the Revolution: a more edgy, techno-inspired theme. Because this year's show is in the spring, the coordinators wanted a floral, feminine vibe, but darker. The team was also inspired by Lana del Ray (see the video above) and tells me we can expect that during the show.
Attendees can expect to be "transported" through this year's show designs. Lauren Steele explains, "We want it to be a full experience. We're doing more with decorations, we're going to have more video input, and we're going to incorporate interviews with the designers." The audience will be moved with more visuals than last year. "Usually the theme is just on the flier. This year we want the theme to be all over the room," says Gordon. As far as clothing goes, we can expect around 40 designs from students and 20-25 looks from boutiques in downtown Blacksburg.
DESIGNERS & MODELS
The FMDS fashion shows are to showcase student work. In past years, this meant students could design anything they wanted. This year, student designers were instructed to design everything according to theme. Even though the interpretations will vary, it will make for a more cohesive experience. Steele explains that the designers work pretty independently, and she is excited to see the different directions they're going in.
Being a model for this year's fashion show isn't easy. They have to practice a great deal before walking in the show (see video below). Gordon explains that on the day of the show, the models are expected to be in Squires Ballroom preparing. They do a full dress rehearsal with the music, lights and the actual stage. They also do fittings and have student and professional hair stylists and makeup artists getting them ready.
More goes into putting on a fashion show than most people know. "To start off the show, before students can get involved, we have to meet with budget board, event planning and productions services," says Gordon. The coordinators really emphasize the amount of communication, meetings, emails and Facebook pages it takes to keep things rolling. After all, they have on average three meetings per week!
The coordinators don't work alone, though. The Fashion Show Committee is comprised of students from all majors, including Marketing and Public Relations. Those students help with Instagram photos, fliers and press releases. "This is the first year we've done a committee. Usually it's two coordinators and maybe an assistant. We're seen from years past that it's so much work, and there are so any people who want to get involved," says Steele. Adding the committee has not only made it easier on Gordon and Steele but has also brought more ideas to the table.
Into the Wild will be held on April 12th in the Squires Ballroom. The doors open at 7:30pm, and the show starts at 8pm. If you order your tickets in advance, they are $5. At the door, they are $7. VIP tickets are $10 and include a pre-show reception, food, gift bags, and first or second row seating. That reception starts at 7pm.
Thanks so much to Amanda and Lauren for all the details! They are super talented, and you will not want to miss what they've put together for Into the Wild. You can buy your tickets from the ticket office in Squires, the ticket office website, or from an executive committee member.
Stay tuned for a pre-show rehearsal article and an insight into the backstage preparation on the day of the show. Those articles will be up in the coming weeks.
Thanks for reading!